Capturely
Brand Identity, Positioning, and Messaging
Capturely is a company focused on professional image experiences and headshots.
This project included:
- Discovery Sessions for the 6 Pillars (Vision, Mission, Values, Voice & Tone, Look & Feel, and Positioning)
- Messaging Development using “Why, How, What” and “Audience Story” as well as messaging for market segments
- A complete style guide, including logomark design, supplementary graphics and artifacts, guidance for typography, color usage, and imagery
Enneagram Type 5
StrengthsFinder Top 5: Relator, Intellection, Learner, Belief, Self-Assurance.
VIA Top 5: Creativity, Judgment, Curiosity, Perspective, Love of Learning
MBTI: INTP
ABOUT
I’m husband to my lovely wife, Joie, and proud father to our 6 kiddos living here in the midwest. I grew up with free reign of my family’s home video camera, shooting funny movies and animating shorts and stop motion videos with my sisters and friends. I got a few photography certifications right out of high school and then I briefly attended IWU and studied design and alternative process photography there… which I absolutely loved (it being one of the only schools left with fully functioning dark rooms at the time). I worked part-time as an interiors and architectural photographer, traveling regularly and the rest of my professional energy building portrait and video freelancing with a local creative community.
I took a position with a faith-based non-profit as their creative director for 3 years. Then, with the help of a mentor and my dad, simultaneously launched Reformer House (a co-working creative agency) and started work as VP of Productions at Sextons Creek Productions. We grew the productions division over the period of 4 years and then I moved over to Reformer House full-time in 2020. In 2024, I joined the team at Marion Design Co.
I am obsessed with storytelling, still infatuated with film and alternative process photography, and I'm a typography-nerd. Please reach out if you have any questions or could use any more specific examples of work, and thanks for your consideration.